Kellogg’s Extra was a brief that had been around the agency for a while - there had been a lot of work presented but nothing that quite got the client feeling that little Extra joy. Then our little animated clusters idea fell out of the sky and landed a big hit with all at Kellogg’s.

The little Extra joy campaign had all the extra touch points that made it a fully integrated campaign - from TV, social, OOH and shopper.

Films directed by Simon Willows at Agile Films, edited by Mark Aarons and animation & post by Agile Films. Visual Identity and Social created by Tomek Drozdowski and Carmen Perez Jimenez.