In an attempt to drive sales, Carling wanted to create a film that stood out in a busy world cup marketplace, saturated with big brand football ads featuring high profile players. 

A few thousand football mad extras and a game of shirts Vs skins did the trick.

Final score – Carling sold over a million barrels in a quarter for the first time ever, the track made it into the UK top 20 and the film got voted by Campaign as the Greatest ever football ad. Cheers.